Accession No. | M0122425 c1 |
| M0122426 c2 |
ISBN | 9780324422825 |
Call Number | 659.113 P228A 2006 |
Author | Parente, Donald (2) |
Title | Advertising campaign strategy : a guide to marketing communication plans / Donald Parente |
Edition | 4th ed |
Imprint | Mason, OH : Thomson/South-Western, 2006 |
Physical | xxvi, 400 p : ill |
Subject | Advertising campaigns (4) |
| Communication in marketing (34) |
สาขาวิชา | Faculty of Business Administration (3055) |
| Graduate School (2579) |
| International Program -- Business Management (3979) |
URL Object | ตัวอย่างหน้าปก |
Group | General |
Location | Central Library - 2nd floor | |