Accession No. | M0123247 c1 |
| M0123248 c2 |
ISBN | 9780324665314 |
Call Number | 658.802 S556I 2010 |
Author | Shimp, Terence A (6) |
Title | Integrated marketing communications in advertising and promotion / Terence A. Shimp |
Imprint | Australia : South-Western Cengage Learning, 2010 |
Physical | xx, 668 p : ill |
Subject | Communication in marketing (34) |
| Marketing (271) |
สาขาวิชา | Faculty of Business Administration (3055) |
| Graduate School -- Master of Business Administration (3812) |
| Graduate School -- Master of Engineering in Engineering Management (1232) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2022) |
| Graduate School -- Doctor of Philosophy in Management (806) |
| International Program -- Business Management (3979) |
URL Object | ตัวอย่างหน้าปก |
Price | 960 |
Group | General |
Location | Central Library - 2nd floor | |