| Accession No. | M0123247 c1 |
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| | M0123248 c2 |
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| ISBN | 9780324665314 |
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| Call Number | 658.802 S556I 2010 |
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| Author | Shimp, Terence A  (6) |
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| Title | Integrated marketing communications in advertising and promotion / Terence A. Shimp |
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| Imprint | Australia : South-Western Cengage Learning, 2010 |
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| Physical | xx, 668 p : ill |
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| Subject | Communication in marketing  (34) |
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| | Marketing (271) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| URL Object |  ตัวอย่างหน้าปก |
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| Price | 960 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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