Accession No. | M0122698 |
ISBN | 9780070171008 |
Call Number | 658.8342 H393C 2010 |
Author | Hawkins, Del I (5) |
Title | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh |
Edition | 11th ed |
Imprint | Boston : McGraw-Hill Irwin, 2010 |
Physical | xxii, 778 p : ill |
Note | 1 CD |
Subject | Consumer behavior -- United States (2) |
| Market surveys -- United States (2) |
| Consumer behavior -- United States -- Case studies (2) |
สาขาวิชา | Faculty of Business Administration (3055) |
| Graduate School -- Master of Business Administration (3812) |
| Graduate School -- Master of Engineering in Engineering Management (1232) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2022) |
| Graduate School -- Doctor of Philosophy in Management (806) |
| International Program -- Business Management (3979) |
Added Entry | Mothersbaugh, David L (2) |
Group | General |
Location | Central Library - 2nd floor | |