| Accession No. | M0122698 |
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| ISBN | 9780070171008 |
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| Call Number | 658.8342 H393C 2010 |
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| Author | Hawkins, Del I  (5) |
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| Title | Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh |
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| Edition | 11th ed |
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| Imprint | Boston : McGraw-Hill Irwin, 2010 |
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| Physical | xxii, 778 p : ill |
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| Note | 1 CD |
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| Subject | Consumer behavior -- United States  (2) |
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| | Market surveys -- United States (2) |
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| | Consumer behavior -- United States -- Case studies (2) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Mothersbaugh, David L (2) |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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