| Accession No. | M0122700 |
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| ISBN | 9780538746861 |
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| Call Number | 658.8342 K18C 2011 |
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| Author | Kardes, Frank R  (2) |
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| Title | Consumer behavior : science and practice / Frank R. Kardes, Thomas W. Cline, Maria L. Cronley |
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| Imprint | Australia : South-Western : Cengage Learning, 2011 |
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| Physical | xx, 459 p : ill |
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| Subject | Consumer behavior  (69) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Cline, Thomas W |
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| | Cronley, Maria L |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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