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Rec.Status  n Bib.Stage  Normal Create  Pui Modify  
Rec.Type  a Language  tha Entry d.  2011/04/26 Update d.  2011/05/02
Bib.Level  m Pub Ctry.  th Date1  2010 Date2  0
Tag Ind Content
001##0008-7645
016##M0119670
020##9780415873543
035##Main000087645
082##659\bK19M 2010
100##Katz, Helen E
245##The media handbook : a complete guide to advertising media selection, planning, research, and buying /\cHelen Katz
250##4th ed
260##New York :\bRoutledge,\c2010
300##xii, 212 p : \bill
440##Marketing channels.
650##Advertising media planning
650##Mass media and business
650##Marketing channels
690##Faculty of Communication Arts
690##Graduate School \xMaster of Business Administration
690##Graduate School \xMaster of Engineering in Engineering Management
690##Graduate School \xDoctor of Philosophy in Information Technology in Business
690##Graduate School \xDoctor of Philosophy in Management
690##International Program \xBusiness Management
690##Graduate School \xMaster of Arts in Communication Arts
740##Media handbook : a complete guide to advertising media selection, planning, research, and buying
856##o\nตัวอย่างหน้าปก\u%$URLBASE00%/multim/picture/
910##1,265
930##General
949##Central Library - 2nd floor
970##รศ.ดร.วิเชียร เปรมชัยสวัสดิ์ \bPO No.0143/53 \cPS
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