Accession No. | M0010690 c1 |
| M0010691 c2 |
ISBN | 0256024197 |
Call Number | 658.8 B527C 1981 |
Author | Bernhardt, Kenneth L (2) |
Title | Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear |
Imprint | Plano, TX : Business, 1981 |
Physical | xix, 732 p : ill |
Subject | Marketing -- Decision making (10) |
| Marketing -- Management -- Case studies (15) |
สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
| Graduate School -- Master of Engineering in Engineering Management (1294) |
| Graduate School -- Master of Business Administration (3989) |
| International Program -- Business Management (4370) |
Added Entry | Kinnear, Thomas C (7) |
Group | General |
Location | Central Library - 2nd floor | |