| Accession No. | M0010693 |
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| ISBN | 0471547468 |
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| Call Number | 658.8 D151C 1992 |
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| Author | Dalrymple, Douglas J  (6) |
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| Title | Cass in marketing management / Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet |
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| Imprint | New York : Wiley, 1992 |
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| Physical | x, 598 p : ill |
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| Subject | Advertising -- Case studies  (2) |
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| | Marketing -- Decision making (10) |
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| | Marketing -- Management -- Case studies (15) |
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| | Pricing -- Case studies (2) |
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| | Sales promotion -- Case studies |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Parsons, Leonard J (4) |
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| | Jeannet, Jean-Pierre (4) |
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| URL Object |  ตัวอย่างหน้าปก |
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| Price | 1,981 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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