| Accession No. | M0029627 c1 |
|---|
| | M0032919 c2 |
|---|
| ISBN | 0534084540 |
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| Call Number | 659.1072 F612F 1988 |
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| Author | Fletcher, Alan D |
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| Title | Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers |
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| Edition | 3rd ed |
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| Imprint | Belmont, CA : Wadsworth, 1988 |
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| Physical | xiii, 322 p : ill |
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| Subject | Advertising  (92) |
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| | Advertising -- Research (2) |
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| สาขาวิชา | Faculty of Communication Arts (1060) |
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| | Graduate School -- Master of Arts in Communication Arts (842) |
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| Added Entry | Bowers, Thomas A |
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| Price | 1,705 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
|---|
| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
| M0029627 |
สำนักหอสมุด |
General |
Available |
659.1072 F612F 1988 |
|
| M0032919 |
สำนักหอสมุด |
General |
Available |
659.1072 F612F 1988 c.2 |
|
|
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