| Accession No. | M0002283 |
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| ISBN | 0256136963 |
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| Call Number | 659.1 B427A 1995 |
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| Author | Belch, George E  (9) |
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| Title | Introduction to advertising and promotion : an integrated marketing communitations perspective / George E. Belch, Michael A. Belch |
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| Edition | 3rd ed |
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| Imprint | Homewood, IL : Irwin 1995 |
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| Physical | xxii, 762: ill |
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| Subject | Advertising  (92) |
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| | Communication in marketing (34) |
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| | Sales promotion (38) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Belch, Michael A (7) |
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| Price | 715 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
| M0002283 |
สำนักหอสมุด |
General |
Available |
659.1 B427A 1995 |
|
|
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