Accession No. | M0113035 c1 |
| M0111379 c2 |
| M0111380 c3 |
| M0118765 c4 |
ISBN | 9780071284400 |
Call Number | 659.1 B427A 2009 |
Author | Belch, George E (9) |
Title | Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch |
Edition | 8th ed |
Imprint | Boston : McGraw Hill, 2009 |
Physical | xxv, 838 p : ill |
Subject | Communication in management (65) |
| Sales promotion (38) |
| Advertising (92) |
สาขาวิชา | Faculty of Communication Arts -- Advertising (102) |
| Faculty of Business Administration (3201) |
| Graduate School -- Master of Arts in Communication Arts (842) |
| Graduate School -- Master of Business Administration (3989) |
URL Object | ตัวอย่างหน้าปก |
Price | 900 |
Group | General |
Location | Central Library - 2nd floor | |
| ห้องสมุดมารวย@SIAM UNIVERSITY - Business Admin & Mgnt (M0111379, M0111380) | |