| Accession No. | M0110798 c2 |
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| ISBN | 025613412x |
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| Call Number | 659.1 A681C 1994 |
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| Author | Arens, William F  (6) |
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| Title | Contemporary advertising / William F. Arens, Courtland L. Bovee ; with the editorial collaboration of Jack J. Whidden |
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| Edition | 5th ed |
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| Imprint | Burr Ridge, IL. : Irwin, 1994 |
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| Physical | xxx, 573, A1-A5, I1-I20 p : ill |
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| Series | The Irwin series in marketing |
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| Subject | Advertising  (92) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Bovee, Courtland L (11) |
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| | Whidden, Jack J |
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| Price | 720 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| | ห้องสมุดมารวย@SIAM UNIVERSITY - Business Admin & Mgnt (M0110798) | |
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