Accession No. | M0108521 |
ISBN | 9780071283342 |
Call Number | 658.8 P455E 2008 |
Author | Perreault, William D (12) |
Title | Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy |
Edition | 11th ed |
Imprint | Boston : McGraw-Hill : Irwin, 2008 |
Physical | xxxvi, 660, I1-25, G1-11 p : ill |
Note | 1 CD |
Subject | Faculty of Business Adminstration -- Marketing (279) |
| Marketing (271) |
สาขาวิชา | Graduate School -- Master of Business Administration (3989) |
| Graduate School -- Master of Engineering in Engineering Management (1294) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
| Graduate School -- Doctor of Philosophy in Management (863) |
| International Program -- Business Management (4370) |
URL Object | ตัวอย่างหน้าปก |
Price | 1,050 |
Group | General |
Location | Central Library - 2nd floor | |