Accession No. | M0108518 |
ISBN | 9780324656206 |
Call Number | 658.8 L218E 2009 |
Author | Lamb, Charles W (3) |
Title | Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel |
Edition | 6th ed |
Imprint | Mason, OH : South-Western : Cengage Learning, 2009 |
Physical | xxix, 546 p : ill |
Subject | Marketing (271) |
| Marketing -- Management (139) |
สาขาวิชา | Faculty of Business Administration -- Marketing (245) |
| Graduate School -- Master of Business Administration (3812) |
| Graduate School -- Master of Engineering in Engineering Management (1232) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2022) |
| Graduate School -- Doctor of Philosophy in Management (806) |
| International Program -- Business Management (3979) |
Added Entry | Hair, Joseph F (10) |
| McDaniel, Carl D (4) |
URL Object | ตัวอย่างหน้าปก |
Price | 746 |
Group | General |
Location | Central Library - 2nd floor | |