Accession No. | M0053971 c1 |
| M0054891 c2 |
| M0054892 c3 |
ISBN | 0749415207 |
Call Number | 658.8 B821P 1998 |
Author | Brannan, Tom (2) |
Title | A practical guide to integrated marketing communications : planning and developing a strategy / Tom Brannan |
Imprint | London : Kogan Page, 1998 |
Physical | xii, 143 p : ill |
Series | Marketing in action series |
Subject | Advertising -- Marketing (2) |
| Direct marketing (16) |
| Marketing (271) |
| Public relations (58) |
| Sales promotion (38) |
| Faculty of Business Administration (3055) |
สาขาวิชา | Graduate School (2579) |
Price | 1,412 |
Group | General |
Location | Central Library - 2nd floor | |
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