Accession No. | M0104959 |
ISBN | 9780761971795 |
Call Number | 658.8 M934P 2008 |
Author | Moutinho, Luiz (5) |
Title | Problems in marketing : applying key concepts and techniques / Luiz Moutinho, Charles Chien |
Edition | 2nd ed |
Imprint | London : Sage, 2008 |
Physical | xiii, 322 p : ill |
Subject | Marketing -- Case studies (11) |
| Marketing -- Management -- Case studies (15) |
| Consumer behavior (69) |
| Internet marketing (85) |
สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
| Graduate School -- Master of Business Administration (3989) |
| Graduate School -- Master of Engineering in Engineering Management (1294) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
| Graduate School -- Doctor of Philosophy in Management (863) |
| International Program -- Business Management (4370) |
Added Entry | Chien, Charles |
URL Object | ตัวอย่างหน้าปก |
Price | 2,396 |
Group | General |
Location | Central Library - 2nd floor | |