Accession No. | M0027169 c1 |
| M0027170 c2 |
| M0027171 c3 |
ISBN | 0130091502 |
Call Number | 659.1068 A111A 1992 |
Author | Aaker, David A (13) |
Title | Advertising mangement / David A. Aaker, Rajeev Batra, John G. Myers |
Edition | 4 th ed |
Imprint | Englewood Cliffs, NJ : Prentice-Hall, 1992 |
Physical | xiii, 593 p : ill |
Subject | Advertising (92) |
| Advertising -- Management (9) |
สาขาวิชา | Faculty of Communication Arts -- Advertising (102) |
Added Entry | Batra, Rajeev |
| Myers, John G (2) |
Price | 495 |
Group | General |
Location | Central Library - 2nd floor | |
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