Accession No. | M0102766 |
ISBN | 9780618643721 |
Call Number | 658.8342 H867C 2007 |
Author | Hoyer, Wayne D (2) |
Title | Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis |
Edition | 4th ed |
Imprint | Boston : Houghton Mifflin, 2007 |
Physical | xxiv, 531, N1-97, I1-41 : ill |
Subject | Consumer behavior (69) |
| Motivation research (Marketing) (6) |
สาขาวิชา | Faculty of Business Administration -- Marketing (245) |
| Graduate School -- Master of Business Administration (3812) |
| Graduate School -- Master of Engineering in Engineering Management (1232) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2022) |
| Graduate School -- Doctor of Philosophy in Management (806) |
| International Program -- Business Management (3979) |
Added Entry | Maclnnis, Deborah J (2) |
URL Object | ตัวอย่างหน้าปก |
Price | 966 |
Group | General |
Location | Central Library - 2nd floor | |