| Accession No. | M0102766 |
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| ISBN | 9780618643721 |
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| Call Number | 658.8342 H867C 2007 |
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| Author | Hoyer, Wayne D  (2) |
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| Title | Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis |
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| Edition | 4th ed |
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| Imprint | Boston : Houghton Mifflin, 2007 |
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| Physical | xxiv, 531, N1-97, I1-41 : ill |
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| Subject | Consumer behavior  (69) |
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| | Motivation research (Marketing) (6) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Maclnnis, Deborah J (2) |
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| URL Object | ตัวอย่างหน้าปก  |
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| Price | 966 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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