Tag | Ind | Content |
001 | ## | 0006-6576 |
016 | ## | M0089466 c1 |
016 | ## | M0090421 c2 |
020 | ## | 0324271905 |
035 | ## | Main000066576 |
082 | ## | 659.113\bP228A 2004 |
100 | ## | Parente, Donald |
245 | ## | Advertising campaign strategy : a guide to marketing communication plans /\cDonald Parente |
250 | ## | 3rd ed |
260 | ## | Australia :\bThomson : South-Western,\c2004 |
300 | ## | xxvii, 404 p : \bill |
650 | ## | Advertising campaigns |
650 | ## | Communication in marketing |
690 | ## | Faculty of Communication Arts \xAdvertising |
690 | ## | Faculty of Business Administration \xMarketing |
690 | ## | Graduate School \xMaster of Business Administration |
690 | ## | Graduate School \xDoctor of Philosophy in Management |
910 | ## | 580 |
930 | ## | General |
949 | ## | Central Library - 2nd floor |