Accession No. | M0089466 c1 |
| M0090421 c2 |
ISBN | 0324271905 |
Call Number | 659.113 P228A 2004 |
Author | Parente, Donald (2) |
Title | Advertising campaign strategy : a guide to marketing communication plans / Donald Parente |
Edition | 3rd ed |
Imprint | Australia : Thomson : South-Western, 2004 |
Physical | xxvii, 404 p : ill |
Subject | Advertising campaigns (4) |
| Communication in marketing (34) |
สาขาวิชา | Faculty of Communication Arts -- Advertising (100) |
| Faculty of Business Administration -- Marketing (245) |
| Graduate School -- Master of Business Administration (3812) |
| Graduate School -- Doctor of Philosophy in Management (806) |
Price | 580 |
Group | General |
Location | Central Library - 2nd floor | |