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 Accession No.  M0089466 c1
  M0090421 c2
 ISBN  0324271905
 Call Number  659.113 P228A 2004
 Author  Parente, Donald Same author(2)
 Title  Advertising campaign strategy : a guide to marketing communication plans / Donald Parente
 Edition  3rd ed
 Imprint  Australia : Thomson : South-Western, 2004
 Physical  xxvii, 404 p : ill
 Subject  Advertising campaigns Same subject(4)
  Communication in marketing Same subject(34)
 สาขาวิชา  Faculty of Communication Arts -- Advertising Same subject(102)
  Faculty of Business Administration -- Marketing Same subject(257)
  Graduate School -- Master of Business Administration Same subject(3989)
  Graduate School -- Doctor of Philosophy in Management Same subject(863)
 Price  580
 Group  General
 Location  oCentral Library - 2nd floor 
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