| Current Database : Main database (Total 205237 Bib) |
เปลี่ยนเป็นภาษา  ไทย
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| Accession No. | - | |
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| - | ||
| ISBN | 0844230189 | |
| Call Number | 658.8 B3 1987 | |
| Author | Barban, Arnold M | |
| Title | Essentials of media planning : a marketing viewpoint / Arnold M. Barban | |
| Edition | 2nd ed | |
| Imprint | Lincolnwood: NTC, 1987 | |
| Physical | 160 p. | |
| Subject | Advertising -- Management  (9) | |
| Advertising media planning (16) | ||
| Marketing -- Management (139) | ||
| Group | General | |
| Location |  Central Library - 2nd floor | |
| NO BARCODED ITEMS IN OWN LIBRARY/GROUP |
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