Accession No. | M0026289 |
ISBN | 0256122768 |
Call Number | 658.802 L523A 1994 |
Author | Lehmann, Donald R (4) |
Title | Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer |
Edition | 3rd ed |
Imprint | Burr Ridge, IL : Irwin, 1994 |
Physical | x, 198 p : ill |
Series | Irwin series in marketing |
Subject | Marketing (271) |
| Marketing -- United States (2) |
| Marketing -- United States -- Management (4) |
สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
| Graduate School -- Master of Business Administration (3989) |
| Graduate School -- Master of Engineering in Engineering Management (1294) |
| International Program -- Business Management (4370) |
Added Entry | Winer, Russell S (6) |
Group | General |
Location | Central Library - 2nd floor | |