Accession No. | M0006885 |
ISBN | 0534241921 |
Call Number | 658.83408 W984A 1995 |
Author | Woods, Gail Baker |
Title | Advertising and marketing to the new majority / Gail Baker Woods |
Imprint | Belmont : Wadsworth, 1995 |
Physical | x, 182 p : ill |
Subject | Advertising -- Case studies (2) |
| Consumer behavior (69) |
| Ethnic groups |
| Marketing -- Case studies (11) |
สาขาวิชา | Faculty of Business Administration -- Marketing (245) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2022) |
| Graduate School -- Master of Business Administration (3812) |
| Graduate School -- Master of Engineering in Engineering Management (1232) |
| International Program -- Business Management (3979) |
Group | General |
Location | Central Library - 2nd floor | |