Accession No. | M0003368 |
ISBN | 0138519404 |
Call Number | 658.802 U72A 1991 |
Author | Urban, Glen L |
Title | Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star |
Imprint | Englewood Cliffs, NJ : Prentice-Hall, 1991 |
Physical | 563 p |
Subject | Decision-making (76) |
| Marketing -- Management (139) |
| Strategic planning (264) |
สาขาวิชา | Faculty of Business Administration -- Marketing (245) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2022) |
| Graduate School -- Master of Business Administration (3812) |
| Graduate School -- Master of Engineering in Engineering Management (1232) |
| International Program -- Business Management (3979) |
Added Entry | Star, Steven H |
Price | 450 |
Group | General |
Location | Central Library - 2nd floor | |