Accession No. | M0078166 |
ISBN | 0793185998 |
Call Number | 658.800834 S571G 2004 |
Author | Siegel, David L |
Title | The great tween buying machine : capturing your share of the multibillion dollar tween market / David L. Siegel, Timothy J. Coffey, Gregory Livingston |
Imprint | Chicago, IL : Dearborn Trade, 2004 |
Physical | xi, 225 p : ill |
Subject | Child consumers (2) |
| Market segmentation (5) |
| Marketing (271) |
สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
| Graduate School -- Master of Business Administration (3989) |
Added Entry | Coffey, Timothy J |
| Livingston, Gregory |
Price | 950 |
Group | General |
Location | Central Library - 2nd floor | |
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