Accession No. | M0057564 c1 |
| M0057565 c2 |
ISBN | 0130916021 |
Call Number | 658.8342 K18C 2002 |
Author | Kardes, Frank R (2) |
Title | Consumer behavior and managerial decision making / Frank R. Kardes |
Imprint | Upper Saddle River, NJ : Prentice-Hall, 2002 |
Physical | xviii, 457 p : ill |
Subject | Consumer behavior (69) |
| Decision-making (76) |
สาขาวิชา | Faculty of Business Adminstration -- Marketing (278) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2022) |
| Graduate School -- Master of Business Administration (3812) |
| Graduate School -- Master of Engineering in Engineering Management (1232) |
| International Program -- Business Management (3979) |
Price | 688 |
Group | General |
Location | Central Library - 2nd floor | |