Accession No. | M0022866 c1 |
| M0022867 c2 |
| M0022868 c3 |
ISBN | 0030206332 |
Call Number | 658.804 H982B 1998 |
Author | Hutt, Michael D (4) |
Title | Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh |
Imprint | Fort Worth : Dryden Press, 1998 |
Physical | xxix, 777 p : ill |
Series | The Dryden Press series in marketing |
Subject | Industrial marketing (11) |
| Industrial marketing -- Management -- Case studies (5) |
สาขาวิชา | Faculty of Business Adminstration -- Marketing (278) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2022) |
| Graduate School -- Master of Engineering in Engineering Management (1232) |
| Graduate School -- Master of Business Administration (3812) |
| International Program -- Business Management (3979) |
Added Entry | Speh, Thomas W (4) |
Price | 1,086 |
Group | General |
Location | Central Library - 2nd floor | |