Accession No. | M0001864 |
ISBN | 002900151x |
Call Number | 658.827 A314B 1996 |
Author | Aaker, David A (13) |
Title | Building strong brands / David A. Aaker |
Imprint | New York : FP, 1996 |
Physical | ix, 380 p : ill |
Subject | Brand name products -- Management (8) |
| Brand name products -- Valuation -- Management |
สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
| Graduate School -- Master of Engineering in Engineering Management (1294) |
| Graduate School -- Master of Business Administration (3989) |
| International Program -- Business Management (4370) |
Price | 840 |
Group | General |
Location | Central Library - 2nd floor | |