| Tag | Ind | Content |
|---|
| 001 | ## | 0006-2492 |
| 016 | ## | M0065086 |
| 020 | ## | 0470820675 |
| 035 | ## | Main000062492 |
| 082 | ## | 658.827\bW499B \d2002 |
| 100 | ## | Wertime, Kent |
| 245 | ## | Building brands and believers : how to connect with consumers using archetypes /\cKent Wertime |
| 260 | ## | Singapore:\bWiley,\c2002 |
| 300 | ## | xvi, 267 p |
| 650 | ## | Brand name products |
| 650 | ## | Production management |
| 690 | ## | Faculty of Business Adminstration \xMarketing |
| 690 | ## | Graduate School \xDoctor of Philosophy in Information Technology in Business |
| 690 | ## | Graduate School \xMaster of Engineering in Engineering Management |
| 690 | ## | Graduate School \xMaster of Business Administration |
| 690 | ## | International Program \xBusiness Management |
| 910 | ## | 995 |
| 930 | ## | General |
| 949 | ## | Central Library - 2nd floor |
English
