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Rec.Status  n Bib.Stage  Normal Create  or Modify  
Rec.Type  a Language  eng Entry d.  2007/10/10 Update d.  2008/01/28
Bib.Level  m Pub Ctry.  si Date1  2002 Date2  0
Tag Ind Content
001##0006-2492
016##M0065086
020##0470820675
035##Main000062492
082##658.827\bW499B \d2002
100##Wertime, Kent
245##Building brands and believers : how to connect with consumers using archetypes /\cKent Wertime
260##Singapore:\bWiley,\c2002
300##xvi, 267 p
650##Brand name products
650##Production management
690##Faculty of Business Adminstration \xMarketing
690##Graduate School \xDoctor of Philosophy in Information Technology in Business
690##Graduate School \xMaster of Engineering in Engineering Management
690##Graduate School \xMaster of Business Administration
690##International Program \xBusiness Management
910##995
930##General
949##Central Library - 2nd floor
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