Accession No. | M0065086 |
ISBN | 0470820675 |
Call Number | 658.827 W499B 2002 |
Author | Wertime, Kent |
Title | Building brands and believers : how to connect with consumers using archetypes / Kent Wertime |
Imprint | Singapore: Wiley, 2002 |
Physical | xvi, 267 p |
Subject | Brand name products (24) |
| Production management (99) |
สาขาวิชา | Faculty of Business Adminstration -- Marketing (278) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2022) |
| Graduate School -- Master of Engineering in Engineering Management (1232) |
| Graduate School -- Master of Business Administration (3812) |
| International Program -- Business Management (3979) |
Price | 995 |
Group | General |
Location | Central Library - 2nd floor | |