Accession No. | M0040908 |
ISBN | 0471835765 |
Call Number | 658.827095 T288B 2000 |
Author | Temporal, Paul (2) |
Title | Branding in Asia : the creation, development and management of Asian brands for the global market / Paul Temporal |
Imprint | Singapore : Wiley, 2000 |
Physical | ix, 261 p : ill |
Subject | Brand name products -- Asia -- Case studies |
| Competition, International -- Asia -- Case studies |
| Marketing -- Asia -- Case studies (2) |
สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
| Graduate School -- Master of Engineering in Engineering Management (1294) |
| Graduate School -- Master of Business Administration (3989) |
| International Program -- Business Management (4370) |
Price | 795 |
Group | General |
Location | Central Library - 2nd floor | |