Accession No. | M0077779 |
ISBN | 1591392101 |
Call Number | 658.802 K96M 2004 |
Author | Kumar, Nirmalya (2) |
Title | Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar |
Imprint | Boston, MA : HBS Press, 2004 |
Physical | xv, 270 p : ill |
Subject | Marketing (271) |
| Strategic planning (264) |
สาขาวิชา | Faculty of Business Administration (3201) |
| Faculty of Business Administration -- Marketing (257) |
Price | 1,650 |
Group | General |
Location | Central Library - 2nd floor | |
ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
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M0077779 |
สำนักหอสมุด |
General |
Available |
658.802 K96M 2004 |
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