Accession No. | M0050409 c1 |
| M0050410 c2 |
| M0050411 c3 |
ISBN | 0071362932 |
Call Number | 658.827 D141B 2001 |
Author | D'Alessandro, David F |
Title | Brand warfare : 10 rules for building the killer brand / David F. D'Alessandro |
Imprint | New York : McGraw-Hill, 2001 |
Physical | xviii, 185 p |
Subject | Brand name products (24) |
| Corporate sponsorship (2) |
สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
| Graduate School -- Master of Engineering in Engineering Management (1294) |
| Graduate School -- Master of Business Administration (3989) |
| International Program -- Business Management (4370) |
Price | 1,100 |
Group | General |
Location | Central Library - 2nd floor | |