Accession No. | M0042841 |
ISBN | 007116975x |
Call Number | 658.8 P455A 2000 |
Author | Perreault, William D (12) |
Title | Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. , Jerome McCarthy |
Imprint | Boston : Irwin : McGraw-Hill, 2000 |
Physical | ix, 227 p : ill |
Subject | Marketing (271) |
| Marketing -- Planning (16) |
สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
| Graduate School -- Master of Engineering in Engineering Management (1294) |
| Graduate School -- Master of Business Administration (3989) |
Added Entry | McCarthy, E. Jerome (13) |
Price | 235 |
Group | General |
Location | Central Library - 2nd floor | |