Tag | Ind | Content |
001 | ## | 0006-2423 |
016 | ## | M0066895 |
020 | ## | 0030362711 |
035 | ## | Main000062423 |
082 | ## | 658.82\bS556A 2003 |
100 | ## | Shimp, Terence A |
245 | ## | Advertising promotion : supplemental aspects of integrated marketing communications /\cTerence A. Shimp |
250 | ## | 6th ed |
260 | ## | Australia :\bSouth-Western,\c2003 |
300 | ## | xxi, 650 p : \bill |
440 | ## | The Dryden Press series in marketing |
650 | ## | Advertising \xManagement |
650 | ## | Marketing |
650 | ## | Marketing \xManagement |
650 | ## | Public relations |
650 | ## | Sales promotion |
650 | ## | Direct marketing |
650 | ## | Communication in marketing |
690 | ## | Faculty of Business Administration \xMarketing |
690 | ## | Graduate School \xDoctor of Philosophy in Information Technology in Business |
690 | ## | Graduate School \xMaster of Engineering in Engineering Management |
690 | ## | Graduate School \xMaster of Business Administration |
690 | ## | International Program \xBusiness Management |
910 | ## | 880 |
930 | ## | General |
949 | ## | Central Library - 2nd floor |