Accession No. | M0066895 |
ISBN | 0030362711 |
Call Number | 658.82 S556A 2003 |
Author | Shimp, Terence A (6) |
Title | Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp |
Edition | 6th ed |
Imprint | Australia : South-Western, 2003 |
Physical | xxi, 650 p : ill |
Series | The Dryden Press series in marketing |
Subject | Advertising -- Management (9) |
| Marketing (271) |
| Marketing -- Management (139) |
| Public relations (58) |
| Sales promotion (38) |
| Direct marketing (16) |
| Communication in marketing (34) |
สาขาวิชา | Faculty of Business Administration -- Marketing (245) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2022) |
| Graduate School -- Master of Engineering in Engineering Management (1232) |
| Graduate School -- Master of Business Administration (3812) |
| International Program -- Business Management (3979) |
Price | 880 |
Group | General |
Location | Central Library - 2nd floor | |