Tag | Ind | Content |
001 | ## | 0006-2421 |
016 | ## | M0040972 c1 |
016 | ## | M0040973 c2 |
016 | ## | M0040974 c3 |
020 | ## | 0-30211131 |
035 | ## | Main000062421 |
082 | ## | 658.82\bS556A 2000 |
100 | ## | Shimp, Terence A |
245 | ## | Advertising promotion : supplemental aspects of integrated marketing communications/\cTerence A. Shimp |
250 | ## | 5th ed |
260 | ## | Fort Worth :\bDryden Press,\c2000 |
300 | ## | xiii, 674 p : \bill |
440 | ## | The Dryden Press series in marketing |
650 | ## | Advertising \xManagement |
650 | ## | Marketing |
650 | ## | Marketing \xManagement |
650 | ## | Public relations |
650 | ## | Sales promotion |
690 | ## | Faculty of Business Administration \xMarketing |
690 | ## | Graduate School \xDoctor of Philosophy in Information Technology in Business |
690 | ## | Graduate School \xMaster of Engineering in Engineering Management |
690 | ## | Graduate School \xMaster of Business Administration |
690 | ## | International Program \xBusiness Management |
910 | ## | 1,080 |
930 | ## | General |
949 | ## | Central Library - 2nd floor |