| Tag | Ind | Content |
|---|
| 001 | ## | 0006-2421 |
| 016 | ## | M0040972 c1 |
| 016 | ## | M0040973 c2 |
| 016 | ## | M0040974 c3 |
| 020 | ## | 0-30211131 |
| 035 | ## | Main000062421 |
| 082 | ## | 658.82\bS556A 2000 |
| 100 | ## | Shimp, Terence A |
| 245 | ## | Advertising promotion : supplemental aspects of integrated marketing communications/\cTerence A. Shimp |
| 250 | ## | 5th ed |
| 260 | ## | Fort Worth :\bDryden Press,\c2000 |
| 300 | ## | xiii, 674 p : \bill |
| 440 | ## | The Dryden Press series in marketing |
| 650 | ## | Advertising \xManagement |
| 650 | ## | Marketing |
| 650 | ## | Marketing \xManagement |
| 650 | ## | Public relations |
| 650 | ## | Sales promotion |
| 690 | ## | Faculty of Business Administration \xMarketing |
| 690 | ## | Graduate School \xDoctor of Philosophy in Information Technology in Business |
| 690 | ## | Graduate School \xMaster of Engineering in Engineering Management |
| 690 | ## | Graduate School \xMaster of Business Administration |
| 690 | ## | International Program \xBusiness Management |
| 910 | ## | 1,080 |
| 930 | ## | General |
| 949 | ## | Central Library - 2nd floor |
English
