Tag | Ind | Content |
001 | ## | 0006-2416 |
016 | ## | M0015745 |
020 | ## | 0321014111 |
035 | ## | Main000062416 |
082 | ## | 658.82\bT276A 1998 |
100 | ## | Tellis, Gerard J |
245 | ## | Advertising and sales promotion strategy /\cGerard J. Tellis |
260 | ## | Reading, MA :\bAddison-Wesley,\c1998 |
300 | ## | xvii, 483 p : \bill |
650 | ## | Advertising |
650 | ## | Marketing \xManagement |
650 | ## | Sales promotion |
690 | ## | Faculty of Business Administration \xMarketing |
690 | ## | Graduate School \xDoctor of Philosophy in Information Technology in Business |
690 | ## | Graduate School \xMaster of Engineering in Engineering Management |
690 | ## | Graduate School \xMaster of Business Administration |
690 | ## | International Program \xBusiness Management |
910 | ## | 1,395 |
930 | ## | General |
949 | ## | Central Library - 2nd floor |