Accession No. | M0015745 |
ISBN | 0321014111 |
Call Number | 658.82 T276A 1998 |
Author | Tellis, Gerard J |
Title | Advertising and sales promotion strategy / Gerard J. Tellis |
Imprint | Reading, MA : Addison-Wesley, 1998 |
Physical | xvii, 483 p : ill |
Subject | Advertising (92) |
| Marketing -- Management (139) |
| Sales promotion (38) |
สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
| Graduate School -- Master of Engineering in Engineering Management (1294) |
| Graduate School -- Master of Business Administration (3989) |
| International Program -- Business Management (4370) |
Price | 1,395 |
Group | General |
Location | Central Library - 2nd floor | |