Accession No. | M0076107 c1 |
| M0086764 c2 |
| M0086979 c3 |
| M0110717 c4 |
| M0110769 c5 |
| M0110652 c6 |
ISBN | 0072536764 |
Call Number | 659.1 B427A 2004 |
Author | Belch, George E (9) |
Title | Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch |
Imprint | Boston : McGraw-Hill : Irwin, 2004 |
Physical | xiii, 779, GL1-Gl14, EN1-EN25, CR1-CR3 , IN1-IN23 p : ill |
Subject | Communication in marketing (34) |
| Sales promotion (38) |
| Advertising (92) |
สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
| Faculty of Communication Arts -- Advertising (102) |
| Graduate School -- Master of Business Administration (3989) |
Added Entry | Belch, Michael A (7) |
Price | 836 |
Group | General |
Location | Central Library - 2nd floor | |
| ห้องสมุดมารวย@SIAM UNIVERSITY - Business Admin & Mgnt (M0110717, M0110652, M0110769) | |