| Accession No. | M0043343 |
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| ISBN | 076195959X |
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| Call Number | 302.23072 G977M 2000 |
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| Author | Gunter, Barrie |
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| Title | Media research methods : measuring audiences, reactions and impact/ Barrie Gunter |
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| Imprint | London : Sage, 2000 |
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| Physical | 314 p |
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| Subject | Communication  (101) |
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| | Communication -- Research -- Methodology (10) |
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| | Mass media (75) |
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| | Mass media -- Research -- Methodology (8) |
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| สาขาวิชา | Faculty of Communication Arts -- Advertising (102) |
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| | Faculty of Communication Arts -- Newspaper and Publications (75) |
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| | Faculty of Communication Arts -- Public Relations (56) |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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