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ISBN
0030983665
Call Number
658.83 C569M 1995
Author
Churchill, Gilbert A.
Title
Marketing research : methodological foundations / Gilbert A. Churchill 1995
Imprint
Fort Worth: Dryden Press, 1995
Physical
xxxiv, 1117, A1-a3, I1-i23 p : ill.
Subject
Marketing research
(92)
Group
General
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