| Accession No. | M0020412 c1 |
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| | M0020413 c2 |
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| | M0038140 c3 |
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| ISBN | 0079122523 |
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| Call Number | 658.83 K55M 1996 |
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| Author | Kinnear, Thomas C  (7) |
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| Title | Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor |
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| Edition | 5th ed |
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| Imprint | New York : McGraw-Hill, 1996 |
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| Physical | xxii, 888 p : ill |
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| Series | McGraw-Hill series in marketing |
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| Note | 1 Diskette |
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| Subject | Marketing  (271) |
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| | Marketing -- Management (139) |
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| | Marketing research (92) |
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| สาขาวิชา | Faculty of Business Adminstration (540) |
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| Added Entry | Taylor, James R (2) |
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| Price | 549 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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