Accession No. | M0007676 |
ISBN | 0471010987 |
Call Number | 658.8 D151M 1986 |
Author | Dalrymple, Douglas J (6) |
Title | Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons |
Imprint | New York : Wiley, 1986 |
Physical | xiii, 925 p : ill |
Series | Wiley series in management |
Subject | Marketing -- Management (139) |
| Marketing -- Management -- Case studies (15) |
| Strategic planning (264) |
| Strategic planning -- Case studies (54) |
สาขาวิชา | Faculty of Business Administration (3201) |
| Graduate School -- Master of Business Administration (3989) |
| International Program -- Business Management (4370) |
Added Entry | Parsons, Leonard J (4) |
Price | 345 |
Group | General |
Location | Central Library - 2nd floor | |