| Accession No. | M0007592 c1 |
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| | M0007593 c2 |
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| ISBN | 0070489424 |
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| Call Number | 658.8 G962M 1991 |
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| Author | Guiltinan, Joseph P  (3) |
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| Title | Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul |
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| Edition | 4th ed |
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| Imprint | New York : McGraw-Hill, 1991 |
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| Physical | xvii, 449 p : ill |
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| Subject | Marketing  (271) |
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| | Marketing -- Management (139) |
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| | Strategic planning (264) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School (2731) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Paul, Gordon W (3) |
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| Price | 268 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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